Explore Charleston: Tourism Board Art Direction and Shoot Production

Photos by Peter Frank Edwards for Explore Charleston’s website, advertising and social media.

Looking for visual content production for tourism and destination marketing? I help tourism boards, DMOs, and travel brands create compelling visual stories through:

  • Tourism board image research & licensing

  • Visual strategy for destinations

  • Multi-platform content production

  • Large-scale photo research

Portfolio Reviews in the US

Portfolio Review at Texas Photo Roundup. Photo by Nick Cabrera, used with permission.

Portfolio Review at Texas Photo Roundup. Photo by Nick Cabrera, used with permission.

 

 


Looking to have your photography portfolio reviewed by industry professionals? As someone who has both produced major portfolio review events and helped countless photographers prepare for them, I know how valuable an experience they can be.

I've compiled this comprehensive guide to the most significant portfolio review opportunities across the United States for 2025.

Before selecting an event, research the participating reviewers to ensure they align with your photography genre and career goals. For detailed preparation strategies, check out my guides on Portfolio Review Do's and Don'ts and Mastering Online Portfolio Reviews.

Major Portfolio Review Events in 2025

FotoFest International Meeting Place March 8 - April 19, 2025 | Houston, TX

  • One of the longest-running and most prestigious review events globally

  • Features over 100 international reviewers

  • Includes exhibitions, workshops, and networking events

  • Website: https://www.fotofest.org

  • Early registration recommended - typically sells out months in advance

Photolucida April 23-26, 2025 | Portland, OR

  • Intensive four-day review event

  • Features museum curators, gallery directors, publishers, and photo editors

  • Includes artist talks and exhibition opportunities

  • Website: https://www.photolucida.org

  • Known for excellent matchmaking between photographers and reviewers

Filter Photo Festival September 24-27, 2025 | Chicago, IL

  • Comprehensive festival with reviews, workshops, and exhibitions

  • Strong focus on fine art and documentary photography

  • Excellent networking opportunities

  • Website: https://filterphoto.org

  • Offers both in-person and virtual review options

Review Santa Fe October 15-18, 2025 | Santa Fe, NM

  • Juried review event

  • Focus on fine art and documentary photography

  • Organized by CENTER

  • Website: https://visitcenter.org

  • Application required; acceptance based on portfolio quality

PhotoNOLA December 10-13, 2025 | New Orleans, LA

  • Organized by the New Orleans Photo Alliance

  • Features portfolio reviews, exhibitions, and workshops

  • Strong focus on Southern photography

  • Website: https://photonola.org

  • Known for its intimate, community-focused atmosphere

Commercial and Editorial Photography Events

The New York Times Portfolio Review April 26-27, 2025 | New York, NY

  • Highly competitive, free review event

  • Focus on photojournalism and documentary work

  • Produced by The New York Times Lens Blog

  • Website: https://www.nytimes.com/lens

  • Application required; extremely selective

Palm Springs Photo Festival May 4-9, 2025 | Palm Springs, CA

  • Intensive workshop and review environment

  • Strong focus on commercial and editorial photography

  • Features leading magazine editors and art buyers

  • Website: https://www.palmspringsphotofestival.com

  • Known for high-quality education programming

NYCFotoWorks Dates TBD | New York, NY

  • Premier commercial photography review event

  • Features top advertising and editorial reviewers

  • Website: https://www.nycfotoworks.com

  • Excellent for commercial and fashion photographers

Professional Organization Events

ASMP (American Society of Media Photographers)

  • Multiple regional chapters host review events

  • Website: https://www.asmp.org

  • Members receive discounted registration

APA (American Photographic Artists)

  • Annual Meeting: May 17-21, 2025 | Los Angeles, CA

  • Convention: August 7-9, 2025 | Denver, CO

  • Website: https://www.apanational.org

  • Strong focus on commercial photography

Virtual Review Options


Atlanta Center for Photography Virtual Reviews April 17-19, 2025 | Online

  • Formerly Atlanta Celebrates Photography

  • Accessible from anywhere

  • Website: https://acpinfo.org

  • Perfect for photographers unable to travel

Medium Festival of Photography October 2025 | San Diego, CA & Virtual

  • Hybrid event with both in-person and virtual reviews

  • Website: https://mediumphoto.org

  • Known for excellent curator participation

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

Pro Tips for Making the Most of Reviews

Register Early

  • Most events have limited spots

  • Early registration often offers better reviewer selection

  • Some events offer early-bird pricing

Research Your Reviewers

  • Look up potential reviewers' backgrounds

  • Focus on reviewers relevant to your work

  • Prepare specific questions for each reviewer

Budget Considerations

  • Review fees typically range from $45-200 per session

  • Factor in travel and accommodation costs

  • Consider virtual options for budget-friendly alternatives

Preparation Resources

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

Prepare Your Portfolio for Success

Preparing for these events is crucial to make the most of your portfolio review experience. That's where I come in! I offer digital and print portfolio-building services to help you create a stunning and professional presentation that will impress reviewers and open doors to new opportunities.

Ready to take your photography career to the next level?

Mastering Online Portfolio Reviews: A Photographer's Guide to Virtual Presentations

The photography industry has embraced virtual meetings, making online portfolio reviews an essential skill for photographers. Having produced major portfolio review events that brought creative directors and photo editors from across the US to Austin, and now helping photographers navigate the virtual review landscape, I've seen portfolio reviews from every angle. Here's your comprehensive guide to mastering online reviews.

Technical Setup: Your Foundation for Success

Your virtual presentation environment is crucial. Here's what you need:

  • Good lighting that illuminates your face naturally

  • Tidy workspace or subtle virtual background

  • Quality headphones for clear audio

  • Reliable internet connection with a backup option (phone hotspot)

  • Camera positioned at eye level for natural conversation

  • All equipment tested well before your review

Digital Presentation Strategy

PDFs vs Websites

Through countless online reviews, I've found PDFs consistently outperform website presentations. They offer:

  • Faster loading times

  • Freedom from internet connectivity issues

  • Professional presentation flow

  • Better control over image sequence

  • Easy preparation of multiple versions for different reviewers

Creating Your Perfect PDF

  • Open with a branded title slide

  • Optimize image resolution for screen sharing

  • Test full-screen presentation mode

  • Create multiple versions for different reviewers, and have them easily accessible

  • See how long it takes to “flip” though the PDF, pausing every once in a while to share a little about some of the photos

Making the Most of Virtual Time

Before the Review

  • Research your reviewers

  • Prepare specific talking points

  • Have backup presentations ready

  • Join early to test technology

  • Keep files easily accessible

During the Review

  • Share your screen promptly when appropriate

  • Navigate smoothly between images

  • Provide context for key images

  • Watch for visual cues from the reviewer

  • Keep an eye on the time and start wrapping up 2 minutes before the end, then ask if it would be ok to follow up with them, and how (email, linkedin, etc)

Virtual Communication Tips - Building connection

  • Make "eye contact" by looking at your camera

  • Use clear verbal cues (body language is limited online)

  • Stay engaged even when sharing your screen

  • Watch for platform-specific signals from reviewers

  • Speak clearly and pause for feedback

Managing Technical Challenges

  • Have backup internet and presentation access ready

  • Know basic troubleshooting for audio and screen sharing

  • Keep calm if technical issues arise - reviewers understand

  • Have a quick backup plan for common problems

Follow-Up Strategy

Make the most of the digital format:

  • Send any materials mentioned during the review

  • Share relevant links to additional work

  • Connect through professional social networks

  • Reference specific points from your conversation

  • Maintain the professional connection online

 

Ready to Excel in Your Online Portfolio Reviews?

As the photography industry continues to embrace virtual meetings, mastering online portfolio reviews is crucial for your success. If you're preparing for virtual reviews and want to ensure your digital presentation makes the right impression, I can help you develop an effective strategy that gets results.

Resource: Photo Contests and Grants Calendar

Photography Contests and Grants Calendar for 2025

Photography offers many opportunities to showcase your talent and receive support through contests and grants. Below is a curated list of key photography contests and grants for 2025, including specific grants aimed at documentary photographers who are People of Color, Women, or Indigenous.

Major International Grants

Magnum Foundation Fund

  • Amount: Project-based funding (varies)

  • Focus: In-depth documentary projects addressing critical social issues

  • Eligibility: Priority given to photographers from underrepresented regions and communities

  • Deadline: Various

  • URL: https://www.magnumfoundation.org/programs

  • Note: Particularly supportive of innovative approaches to documentary storytelling

National Geographic Storytelling Grants

  • Amount: Up to $30,000

  • Focus: Projects documenting cultures, species, and critical issues facing our world

  • Eligibility: Open to photographers worldwide with proven ability to complete complex projects

  • Deadline: Rolling throughout 2025

  • URL: https://www.nationalgeographic.org/funding-opportunities/grants/

  • Note: Emphasis on projects with clear conservation, scientific, or cultural impact

The Eugene Smith Grant

  • Amount: $40,000 (main grant), plus several $5,000 fellowships

  • Focus: Humanistic photography projects that follow in the tradition of W. Eugene Smith

  • Eligibility: Open to photographers worldwide

  • Deadline: April 2025

  • URL: https://www.smithfund.org/eugene-smith-grant

  • Note: One of the most prestigious documentary photography grants globally

The Alexia Foundation Grant

  • Amount: Professional grant $20,000, Student grant $1,000

  • Focus: Projects that promote world peace and cultural understanding

  • Eligibility: Professional and student categories

  • Deadline: January 2025

  • URL: https://www.alexiafoundation.org/grants

  • Note: Strong emphasis on social justice and human rights photography


Grants for Underrepresented Photographers

Women Photograph + Nikon Grants

  • Amount: Five grants of $5,000 each

  • Focus: Long-term documentary projects from women and non-binary photographers

  • Eligibility: Women and non-binary photographers with at least 5 years of experience

  • Deadline: May 2025

  • URL: https://www.womenphotograph.com/grants

  • Note: Additional mentorship opportunities available

Indigenous Photographer Fund

  • Amount: $10,000

  • Focus: Documentary projects by Indigenous photographers about their communities

  • Eligibility: Indigenous photographers worldwide

  • Deadline: October 2025

  • URL: https://www.nativephotographers.org/opportunities

  • Note: Includes mentorship component with established Indigenous photographers

Black Women Photographers Grant

  • Amount: $5,000

  • Focus: Documentary and editorial projects

  • Eligibility: Black women and non-binary photographers

  • Deadline: March 2025

  • URL: https://www.blackwomenphotographers.com/grant

  • Note: Includes portfolio review and mentorship opportunities

The Serendipity Arles Grant

  • Amount: €5,000

  • Focus: Documentary and contemporary photography

  • Eligibility: South Asian women photographers

  • Deadline: August 2025

  • URL: https://serendipity.gallery/arles-grant

  • Note: Includes exhibition opportunity at Rencontres d'Arles



Notable Documentary Photography Contests

World Press Photo Contest

  • Prize: Various monetary awards plus worldwide exhibition

  • Categories: Contemporary Issues, Environment, General News, Long-Term Projects, Nature, Portraits, Sports, Spot News

  • Deadline: January 2025

  • URL: https://www.worldpressphoto.org/contests

  • Note: Most prestigious photojournalism contest globally

Pictures of the Year International (POYi)

  • Categories: Multiple documentary and news categories

  • Eligibility: Professional photojournalists

  • Deadline: January 2025

  • URL: https://www.poy.org/competition

  • Note: One of the oldest and most respected photojournalism competitions

The Aftermath Project Grant

  • Amount: $25,000

  • Focus: Documentary projects exploring post-conflict stories

  • Deadline: February 2025

  • URL: https://theaftermathproject.org/

  • Note: Particularly interested in under-reported aftermath stories

Vital Impacts Environmental Photography Grants

  • Amount: Ranging from $5,000 to $20,000

  • Focus: Supporting photographers dedicated to capturing environmental issues and solutions

  • Eligibility: Photographers deeply connected to and documenting within their local communities

  • Deadline: Not specified in the available information

  • URL: https://vitalimpacts.org/pages/the-vital-impacts-environmental-photography-grant

  • Note: Seven grants are named after exemplary environmental leaders, aiming to support solution-oriented environmental stories.


Fine Art Grants That Support Documentary Work

Light Work Grants

  • Amount: $3,000

  • Focus: Photography and digital media projects

  • Eligibility: Residents of New York State (outside NYC)

  • Deadline: April 2025

  • URL: https://www.lightwork.org/grants

  • Note: Strong history of supporting documentary projects

Aperture Portfolio Prize

  • Prize: $3,000 and exhibition

  • Focus: Contemporary photography across all genres

  • Eligibility: International, emerging photographers

  • Deadline: January 2025

  • URL: https://aperture.org/portfolio-prize

  • Note: Often awards documentary and socially engaged work



CENTER Santa Fe's Photography Grants

Project Launch Grant

  • Amount: $5,000

  • Focus: Career-launching opportunity for photographers with a completed project

  • Eligibility: International photographers

  • Deadline: March 2025

  • URL: https://centersantafe.org/launchgrant

Project Development Grant

Excellence in Teaching Award


Additional Resources


Emergency Grants

The following organizations offer emergency funding for photojournalists in crisis or needing rapid project support:

Mentorship Programs

Note: All deadlines are subject to change. Always check the official websites for the most current information and application requirements.

(Updated February 2025)

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Did you know that an editor can help you home in on the right images for contests and grants?

An objective, outside opinion and fresh look at work can help you craft a contest or grant entry that connects with the judges.

I've created contest edits for numerous photographers who went on to win World Press Photo, POYi, Communication Arts, and other major awards.

Photography Portfolio Website Products

Updated January 2025

Photography Portfolio Website Products Compared - 2025 Edition

Looking for the right platform to showcase your photography? After building hundreds of photographer websites over the years, I've learned what works (and what doesn't) for different types of photographers. Here's my honest take on the top portfolio platforms in 2025 - from user-friendly options like Format to more customizable solutions like Wordpress.


Top picks for beautiful sites
that are easy to update and maintain

Squarespace

Format

Description: Format is a leading choice for professional photographers, offering a user-friendly interface and customizable templates that make it easy to create a professional portfolio.
Pricing: Starts at $6/month
Details: Format

See portfolios I built on Format here and here.

Squarespace

Format

Description: Squarespace offers sleek, design-forward templates that help photographers create visually appealing, professional portfolios.
Pricing: Starts at $12/month
Details: Squarespace

See portfolios I built on Squarespace here, here and here.


RUNNERS UP

PhotoFolio

PhotoFolio

Description: PhotoFolio provides high-quality templates designed to showcase images with maximum visual impact, perfect for commercial photographers.
Pricing: Starts at $17/month
Details: PhotoFolio.

See portfolios I built on Photofolio here and here.

Adobe Portfolio

Photoshelter

Photoshelter

Description: Adobe Portfolio integrates seamlessly with Adobe Creative Cloud, ideal for photographers using tools like Lightroom and Photoshop.
Pricing: Included with Adobe Creative Cloud subscription
Details: Adobe Portfolio

Photoshelter

Description: Photoshelter is known for its archive management, e-commerce capabilities, and client proofing tools, making it ideal for photographers with large portfolios.
Pricing: Starts at $10/month
Details: Photoshelter

See a portfolio I built using Photoshelter here.

Cargo Collective

Description: Cargo Collective provides unique, highly customizable templates, ideal for photographers seeking an artistic portfolio.
Pricing: $99/year or $13/month
Details: Cargo Collective


Honorable Mentions

SmugMug

Description: SmugMug offers comprehensive solutions for portfolio presentation, eCommerce, and print fulfillment, along with robust security and storage.
Pricing: Starts at $9/month
Details: SmugMug

Zenfolio

Description: Zenfolio is tailored for professional photographers needing an all-in-one platform for showcasing, selling, and delivering work with strong client proofing tools. Pricing: Starts at $25/year
Details: Zenfolio

Pixpa

Description: Pixpa offers an all-in-one platform with portfolio, store, blog, and client galleries, making it versatile for managing various aspects of a photography business. Pricing: Starts at $7/month
Details: Pixpa

Carbonmade

Description: Carbonmade is a drag-and-drop portfolio builder with creative and modern designs, ideal for photographers seeking a simple yet stylish portfolio.
Pricing: Plans start at $8/month
Details: Carbonmade

Semplice

Description: Semplice, built on WordPress, offers extensive customization options, making it a great choice for photographers who want a unique portfolio.
Pricing: One-time fee starting at $149
Details: Semplice

Cargo

Description: Cargo combines professional portfolio capabilities with artistic freedom, offering highly flexible and customizable design options.
Pricing: $99/year or $13/month
Details: Cargo


If you’re looking for complete control

WordPress

Description: WordPress offers unlimited customization and functionality through themes and plugins. While it requires more technical knowledge or help from a developer, it provides complete control over your site's design and features. Popular photography themes include Flothemes and ProPhoto.
Pricing: WordPress itself is free, but you'll need hosting ($5-30/month) plus theme costs ($15-150 on average). Many photographers budget $500-1000 for initial setup.
Details: WordPress.org

Pros:

  • Complete control over design and functionality

  • Powerful blogging capabilities

  • Strong SEO features

  • One-time theme purchase vs monthly fees

  • Large developer community

Cons:

  • Steeper learning curve

  • Requires regular maintenance and updates

  • Need separate hosting

  • Security responsibilities

  • Can be overwhelming for non-technical users


Let me know if you have others that you like using!

Looking for a professional to not only curate your best images but also build your photography portfolio website? I specialize in creating stunning, user-friendly sites on platforms like Squarespace, Format, 22Slides, and PhotoFolio.

Whether you need elegant galleries, e-commerce capabilities, or seamless client proofing, I’ve got you covered from start to finish. Let’s craft a site that not only showcases your work but also elevates your brand. Contact me today to get started on your custom portfolio!

Photography Portfolio Reviews: Expert Tips to Help you Prepare

As someone who's been attending and producing portfolio reviews for 15+ years, I've seen what works and what doesn't. While portfolio reviews can offer valuable feedback, they're just one piece of the puzzle in building a successful photography career.

First, let's talk about maximizing a review if you decide to attend one:

DO

Be honest with yourself about if you are really ready to show the work. Maybe you need another year of shooting before you start showing your book to art buyers, art directors and photo editors. You only get one chance at a first impression, don't rush it if it's not the right time. Ask people who you trust for their honest opinion.

Research your reviewers and make sure that your work is relevant to what they do. You have 15-20 minutes, often with some pretty influential and powerful creatives in the industry, don't waste it. Would you roll up to a job interview without knowing anything about the company?

Have a purpose for each review and communicate that purpose to the reviewer when you sit down. Example: "I've been following your magazine for years and feel my work would fit in. Do you think I'm ready to shoot for you, and if not, what needs improvement?"  Or, "I would love get feedback on the book and recommendations for colleagues in the industry who may respond to my style of work." Or, "This is a new personal project that I'm working on, would love to know if you think it's ready to show to galleries."

Come armed with 1 or 2 specific questions that are pertinent to your reviewer's area of expertise.

Do bring the actual portfolio that you intend to show to clients. Hopefully the reviewers you meet with are also potential clients. They're not going to give you a pass because you intend, later on, to make a better book. So don't bring a hastily thrown together book and then say that you are going to change it later. The whole point of the portfolio review is to get feedback and how can someone give you good feedback if what they are looking at isn't what you really want to show?

Make sure your prints look great. This is especially important when seeing galleries.

Leave behind a well-printed leave behind. Invest in a graphic designer to help you create something that looks professional. Just because you know Photoshop doesn't mean you are a designer. If you are seeing a dream client, kick it up a notch and leave something more unique than a postcard. However, keep in mind that not everyone will want a promo. See below.

Keep notes. By the end of a long day, all the reviews can start to blend together. Make a separate page for each reviewer and mark down which images they pointed out liking, where they paused a bit longer, what questions they had about your work and specific feedback they gave you. You may also want to record audio of each meeting, if the reviewer is cool with that.


DON'T

Don't default to an iPad presentation. An iPad is not necessarily the best way to show still photography.  The glare in some rooms makes it very hard to see the photos, especially if your images tend to be dark. I often find myself looking at my own reflection instead of the photos.

Also, unless the iPad presentation is really slick, it can feel like not enough care was put into the portfolio. I mean, let's admit it, how hard is it to create a folder of images for someone to flip through? When I see a beautifully printed portfolio, it lends the photographer some legitimacy, makes them at least appear to have invested a lot of time and effort into their work, all which helps me take them more seriously.

Everyone spends so much time on their phones now, consuming an almost endless stream of imagery. It doesn’t feel as unique to be swipe through an iPad. Print feels special.

All that said, pay attention to your budget and don’t spend the extra money on printing if you can’t afford it.

Don't force your leave behind on the reviewer. Some people flew in for the event and may not want to tote a bunch of promos and books back. Or they may feel it's environmentally wasteful and rather not have the extra 'stuff' in their lives. Or they just may not have liked your work enough to want to take a promo. Ask if they'd like a card, but don't push it. Also don't just offer a huge and bulky leave behind. If you want to make something big, it's also nice to offer something small like a postcard.

Don't make excuses. Popular examples include: "I didn't bring my strongest work." "I didn't have time to put together much, but this should give you an idea." or "I just found out about this event."

Don't argue with constructive criticism The people looking at your work know what they are talking about. They may all have different opinions, but that is valid considering that people come from different backgrounds and that visual art is very subjective. You may not agree with someone, and that is ok, but don't tell them that they are wrong.

 

Want to get ready for a portfolio review?

Contact me to learn how we can fine tune your portfolio, create a great promo and get the most out of the time and money you're investing.


Photographers and creatives gather at the Texas Photo Roundup Portfolio Reviews in Austin, TX.

Photos by David Weaver.

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)
New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)
IMG_7839-copy.jpg

New Orleans Photo Alliance's PhotoNOLA portfolio review session at the International House Hotel conference facility.

Photos by George Long

SEO Tips for Commercial and Editorial Photographers

SEO might not be the first thing on your mind as a photographer, especially with the rise of Instagram as a discovery tool. But here's the thing—SEO is still a game-changer for ensuring people find you outside the scroll. It helps you drive steady traffic to your site, build credibility, and control how potential clients experience your work.

When I’m looking for a photographer to hire for a project, I might discover them on Instagram, but I head to their website to get a complete picture of their work. I almost always share the website link with creative directors when pitching someone for a project. I may supplement that with some screenshots from their Instagram, but the website is still the focus.

So, let’s dive into some practical ways you can boost your SEO in 2025.

1. Make Your Website Mobile-Friendly

Think about how often you use your phone to browse. Google does the same when ranking sites. Make sure your website looks and works great on mobile. A responsive design and quick load times aren't just nice-to-haves anymore—they’re must-haves.

2. Keep Your Content Fresh

You’ve got stories to tell, so share them! Regularly update your blog with behind-the-scenes peeks, case studies, or industry tips. Not only will your audience love it, but search engines will notice you're active and relevant.

3. Speak Your Clients' Language

What words do your potential clients type into Google when they're looking for a photographer? Figure those out and sprinkle them naturally throughout your site. For example, instead of just "photographer," go for something like "Austin commercial photographer" to attract the right crowd.

4. Tidy Up Your Image Files

Your photos are your bread and butter, but they need to be SEO-friendly too. Give your image files descriptive names, keep their sizes manageable for faster loading, and don’t forget to fill in the alt text—it’s a simple way to boost your visibility.

5. Get Local with SEO

If you're aiming for local clients, shout it from the digital rooftops! Make your location clear on your site, and don’t forget to claim your Google My Business listing. Encourage happy clients to leave reviews—they're gold for local SEO.

6. Build Your Network of Backlinks

While not as dominant as before, quality backlinks from reputable sites still play a role. They act as endorsements of your content’s credibility and relevance. Collaborate with industry blogs, write guest posts, and get your site listed in relevant directories. These links help search engines see you as a trustworthy source.

7. Speed Up Your Site

Nobody likes waiting for a site to load, and search engines feel the same. Keep your site snappy by optimizing image sizes, using solid hosting, and cleaning up any messy code. Fast sites don’t just rank better—they also make visitors happier.

8. Keep Your Portfolio Current

Your portfolio should be a living, breathing showcase of your latest work. Regular updates not only impress visitors but also give search engines fresh content to index.

9. Add Schema Markup

Schema markup is like giving search engines a cheat sheet for understanding your site. Use it to highlight important details about your services, location, and portfolio. It can help your site stand out in search results.

10. Keep an Eye on Your Progress

SEO isn’t a set-it-and-forget-it deal. Use tools like Google Analytics and Search Console to see what’s working and what’s not. Regularly checking in on your performance helps you tweak and improve over time.

Even though Instagram might feel like the place to be, SEO is still your best bet for long-term visibility. By following these tips, you’ll make sure your website continues to attract the clients you want.

Resources

Check out this list of search terms to include in your content.

Google Keyword Planner - Language search analysis. Must have Google Ads account set up, although you don’t have to be currently running any campaigns to do research.

Google Search Console - Feedback on site visibility and search behavior.


Need Help?

Contact me to talk about optimizing your site. I’m not an SEO expert, but I have worked closely with SEO companies to optimize portfolio sites built in Squarespace, PhotoFolio and Format.

20 SEO Search Terms for Commercial and Editorial Photographers

In today’s digital landscape, many photographers rely heavily on Instagram for discovery and client engagement. However, SEO (Search Engine Optimization) remains a crucial tool for photographers looking to build a sustainable online presence. Unlike social media platforms, which are subject to algorithm changes and limited organic reach, SEO ensures your website remains discoverable on search engines, driving consistent, targeted traffic over time. By optimizing your site, you not only enhance visibility but also establish credibility and control over your online portfolio, making it easier for potential clients to find and trust your work.

Here are the top 20 search terms (keywords and phrases) for commercial and editorial photographers to drive traffic to their websites. These keywords are designed to target potential clients searching for photography services or related information.

General Keywords

  1. Commercial Photographer

  2. Editorial Photographer

  3. Professional Photographer Near Me

  4. Corporate Photography

  5. Advertising Photography

  6. Product Photography

  7. Lifestyle Photographer

  8. Portrait Photographer for Businesses

  9. Event Photographer

  10. Photography for Publications

Niche-Specific Keywords

  1. Industrial Photography Services

  2. Food and Beverage Photography

  3. Architectural Photography

  4. Fashion Editorial Photography

  5. Corporate Headshot Photographer

Location-Specific Keywords

  1. [City] Commercial Photographer (e.g., "Austin Commercial Photographer")

  2. [City] Editorial Photographer

  3. [City] Corporate Event Photography

  4. [City] Product Photographer

  5. [City] Lifestyle Photography

Tips for Using These Keywords

  • Long-Tail Keywords: Combine these keywords with more specific terms (e.g., “Corporate Event Photographer in Downtown Austin”) to capture targeted traffic.

  • Content Integration: Use these keywords naturally in your website content, blog posts, image alt text, and meta descriptions.

  • Local SEO: Focus on local variations of these keywords to attract clients in your area.

  • Regular Updates: Refresh your site content regularly with these keywords to stay relevant in search engine results.

Using these keywords strategically will help improve your website's visibility and attract potential clients looking for professional photography services.

Alex Boerner Portfolio

There’s something timeless about a printed portfolio. 💼✨

I recently had the pleasure of creating a print portfolio for North Carolina-based lifestyle photographer Alex Boerner, and I couldn’t be happier with how it turned out. Alex worked with my favorite custom bookmaker, Scott Mullenberg, to craft this beautifully tailored piece.

While social media and websites make sharing work quick and easy, print offers a different experience. There’s something special about flipping through pages, feeling the weight of the paper, and seeing the work come to life in a tangible way. Plus, it's a fantastic way to connect with clients face to face.

Buff Strickland Zine - How We Live Volume II

One of my favorite things is working with photographers over the course of many years. Buff and I first did a print promo together in 2015. This fall, we worked on a Volume II of her How We Live zine. The zine is designed by https://beckyplante.com/ and beautifully printed by Paper Chase Press.

buff strickland magazine style promo featuring lifestyle, food and travel photography
buff strickland magazine style promo featuring lifestyle, food and travel photography
buff strickland magazine style promo featuring lifestyle, food and travel photography
buff strickland magazine style promo featuring lifestyle, food and travel photography
buff strickland magazine style promo featuring lifestyle, food and travel photography

Vivian Johnson

Oakland, California-based interiors photographer Vivian Johnson works with some of the west coast’s top designers and architects. Every time we collaborate on a project, I get serious inspiration from the gorgeous spaces and thoughtful details.

Tourism Board Photo Research & Visual Content Production | Visit California Case Study

Tourism Board Visual Content Production: Visit California

When AFAR partnered with Visit California to create their luxury travel guide, they needed expert visual content production and photo research across 500+ destinations. Here's how we delivered.

Challenge

  • Source premium imagery showcasing unexpected luxury experiences

  • Cover 500+ points of interest statewide

  • Secure rights and releases for multi-platform usage

  • Meet tight production timeline for print and digital deliverables

Strategy: a comprehensive visual research approach

  • Curated network of California photographers, featuring Amanda Friedman's iconic poppy field cover

  • Direct partnerships with regional tourism boards including Visit Palm Springs, Visit Anaheim

  • Luxury hotel and restaurant image libraries

  • Destination marketing organizations' content hubs

Process

  • Created detailed shot list targeting unique luxury moments

  • Established streamlined licensing workflow across multiple stakeholders

  • Managed complex rights acquisition for print/digital usage

Results

  • Delivered premium wire-bound sourcebook

  • Created immersive digital experience

  • Exceeded client visual quality expectations

  • Established efficient process for large-scale tourism projects

The bonus:

Appreciating the beauty of the images alongside the playful and fun illustrations of the amazing Libby VanderPloeg!

Looking for visual content production for tourism and destination marketing? I help tourism boards, DMOs, and travel brands create compelling visual stories through:

  • Tourism board image research & licensing

  • Visual strategy for destinations

  • Multi-platform content production

  • Large-scale photo research

Gary Sinise Foundation's Snowball Express

The 2023 Snowball Express was 8 days of photography, laughs, hugs, and some tears. Put on by the Gary Sinise Foundation, Snowball Express brings thousands of military and first responder families together at Disney World to honor their fallen heroes.

The media team not only captures all of the events that take place, but they also work closely with families to document the stories of their lost loved ones. It’s one of the most rewarding photo editing jobs I could ask for. Thanks to Julia Robinson for bringing me on to the team.

Photos by:

Julia Robinson
Sol Neelman
Octavio Jones
Matthew Busch
Justin L. Stewart

Melanie Grizzel

Austin-based Melanie Grizzel has an authentic and warm approach to portraiture and storytelling. Her images exude a connection with the people she is photographing.

For her website update, we focused on showcasing the best of her portraits, food and tourism photography. The updated site is well-suited to editorial, corporate, non-profit, and travel industry clients.

Kate Benson

Kate Benson is a New Hampshire-based product, lifestyle, and fashion photographer with an elegant style that feels fresh and modern while giving a nod to timeless beauty. We updated her website to showcase the variety of client work she’s produced and tell the story of the kind of work she is passionate about.

Texas Tribune Festival

I’ve had the pleasure of working with the Texas Tribune Festival since 2016. Of course, Covid really put a damper on large scale events like TribFest, so I appreciate the event even more now that it’s back in full force.

For the 2022 festival, I focused on producing all of the sponsorship and marketing-related photography coverage, managing the budget, scheduling and photo assignments for the team of photographers and photo editors.

See more of the photos, including those produced by the editorial team.


FHI 360 and Centers for Disease Control and Prevention

DC-based photographer Rebecca Drobis was awarded a contract by FHI 360 to create a custom image library for the CDC to use for its diabetes prevention campaigns. CDC realized that traditional stock photography just wasn’t connecting with their users, and wanted to focus on real people talent and situations that would resonate.

I served as the project’s creative director. My priority was ensuring that the CDC’s missions and goals were furthered through Rebecca’s photography.

I reviewed CDC focus group findings, brand guidelines, and other marketing documentation in order to arrive at a list of key themes the photos should touch on.

We approached the project in phases over the course of 14 months, collaborating on what locations, talent, and situations would help the CDC achieve its goals. I created mood boards to help hone the creative direction, and once that was finalized, I created shot lists with location, art and talent direction.

Rebecca and her rock star producer Nancy Swenton took the months of prep and turned into shoot day magic, creating relatable, authentic imagery.