Tourism Board Photo Research & Visual Content Production | Visit California Case Study

Tourism Board Photo Research & Visual Production: Visit California Case Study

When AFAR partnered with Visit California to create their luxury travel guide, they needed expert visual content production and photo research across 500+ destinations. Here's how we delivered.

Challenge

  • Source premium imagery showcasing unexpected luxury experiences

  • Cover 500+ points of interest statewide

  • Secure rights and releases for multi-platform usage

  • Meet tight production timeline for print and digital deliverables

Strategy We developed a comprehensive visual research approach:

  • Curated network of California photographers, featuring Amanda Friedman's iconic poppy field cover

  • Direct partnerships with regional tourism boards including Visit Palm Springs, Visit Anaheim

  • Luxury hotel and restaurant image libraries

  • Destination marketing organizations' content hubs

Process

  • Created detailed shot list targeting unique luxury moments

  • Established streamlined licensing workflow across multiple stakeholders

  • Managed complex rights acquisition for print/digital usage

  • Coordinated with illustrator Libby VanderPloeg for cohesive visual narrative

Results

  • Delivered premium wire-bound sourcebook

  • Created immersive digital experience

  • Exceeded client visual quality expectations

  • Established efficient process for large-scale tourism projects

Looking for visual content production for your destination marketing? I specialize in:

  • Tourism board image research & licensing

  • Destination marketing visual strategy

  • Multi-platform content production

  • Large-scale photo research projects

Contact me to discuss your next tourism or destination marketing project.

The bonus:

Appreciating the beauty of the images alongside the playful and fun illustrations of the amazing Libby VanderPloeg!