Tourism Board Visual Content Production: Visit California

When AFAR partnered with Visit California to create their luxury travel guide, they needed expert visual content production and photo research across 500+ destinations. Here's how we delivered.

Challenge

Source premium imagery showcasing unexpected luxury experiences
Cover 500+ points of interest statewide
Secure rights and releases for multi-platform usage
Meet tight production timeline for print and digital deliverables

Strategy: a comprehensive visual research approach

Curated network of California photographers, featuring Amanda Friedman's iconic poppy field cover
Direct partnerships with regional tourism boards including Visit Palm Springs, Visit Anaheim
Luxury hotel and restaurant image libraries
Destination marketing organizations' content hubs

Process

Created detailed shot list targeting unique luxury moments
Established streamlined licensing workflow across multiple stakeholders
Managed complex rights acquisition for print/digital usage

Results

Delivered premium wire-bound sourcebook
Created immersive digital experience
Exceeded client visual quality expectations
Established efficient process for large-scale tourism projects

The bonus:

Appreciating the beauty of the images alongside the playful and fun illustrations of the amazing Libby VanderPloeg!

Looking for visual content production for tourism and destination marketing? I help tourism boards, DMOs, and travel brands create compelling visual stories through:

Tourism board image research & licensing
Visual strategy for destinations
Multi-platform content production
Large-scale photo research

Contact ME