In the nine days since it launched its $4.99 iPad application, Wired has sold close to 73,000 downloads—almost as many copies as the magazine sells on the newsstand—spending five days in the No. 1 paid app slot. All the attention leading up to the launch has contributed to a 20% spike in advertising pages in the first half of the year, compared with the same period a year earlier, making the magazine Condé Nast's biggest gainer, according to Media Industry Newsletter.