Portfolio Review Dos and Don'ts

Are you thinking of attending a portfolio review but aren’t sure what to expect? Many photographers have questions, even if they’ve done reviews before. Do reviewers expect to see gallery-quality prints? Can you bring an iPad? Should you have a leave behind? How do you decide what to show?

Having participated in many formal portfolio review events over the years, I’ve seen a lot of the same missteps and successes. Here’s a handy guide to my top dos and don’ts.

DO

Be honest with yourself about if you are really ready to show the work. Maybe you need another year of shooting before you start showing your book to art buyers, art directors and photo editors. You only get one chance at a first impression, don't rush it if it's not the right time. Ask people who you trust for their honest opinion.

Research your reviewers and make sure that your work is relevant to what they do. You have 15-20 minutes, often with some pretty influential and powerful creatives in the industry, don't waste it. Would you roll up to a job interview without knowing anything about the company?

Have a purpose for each review and communicate that purpose to the reviewer when you sit down. Example: "I've been following your magazine for years and feel my work would fit in. Do you think I'm ready to shoot for you, and if not, what needs improvement?"  Or, "I would love get feedback on the book and recommendations for colleagues in the industry who may respond to my style of work." Or, "This is a new personal project that I'm working on, would love to know if you think it's ready to show to galleries."

Come armed with 1 or 2 specific questions that are pertinent to your reviewer's area of expertise.

Do bring the actual portfolio that you intend to show to clients. Hopefully the reviewers you meet with are also potential clients. They're not going to give you a pass because you intend, later on, to make a better book. So don't bring a hastily thrown together book and then say that you are going to change it later. The whole point of the portfolio review is to get feedback and how can someone give you good feedback if what they are looking at isn't what you really want to show?

Make sure your prints look great. This is especially important when seeing galleries.

Leave behind a well-printed leave behind. Invest in a graphic designer to help you create something that looks professional. Just because you know Photoshop doesn't mean you are a designer. If you are seeing a dream client, kick it up a notch and leave something more unique than a postcard. However, keep in mind that not everyone will want a promo. See below.

Keep notes. By the end of a long day, all the reviews can start to blend together. Make a separate page for each reviewer and mark down which images they pointed out liking, where they paused a bit longer, what questions they had about your work and specific feedback they gave you. You may also want to record audio of each meeting, if the reviewer is cool with that.

Photographers and creatives gather at the Texas Photo Roundup Portfolio Reviews in Austin, TX. Photos by David Weaver.

DON'T

Don't default to an iPad presentation. An iPad is not necessarily the best way to show still photography.  The glare in some rooms makes it very hard to see the photos, especially if your images tend to be dark. I often find myself looking at my own reflection instead of the photos.

Also, unless the iPad presentation is really slick, it can feel like not enough care was put into the portfolio. I mean, let's admit it, how hard is it to create a folder of images for someone to flip through? When I see a beautifully printed portfolio, it lends the photographer some legitimacy, makes them at least appear to have invested a lot of time and effort into their work, all which helps me take them more seriously.

Everyone spends so much time on their phones now, consuming an almost endless stream of imagery. It doesn’t feel as unique to be swipe through an iPad. Print feels special.

All that said, pay attention to your budget and don’t spend the extra money on printing if you can’t afford it.

Don't force your leave behind on the reviewer. Some people flew in for the event and may not want to tote a bunch of promos and books back. Or they may feel it's environmentally wasteful and rather not have the extra 'stuff' in their lives. Or they just may not have liked your work enough to want to take a promo. Ask if they'd like a card, but don't push it. Also don't just offer a huge and bulky leave behind. If you want to make something big, it's also nice to offer something small like a postcard.

Don't make excuses. Popular examples include: "I didn't bring my strongest work." "I didn't have time to put together much, but this should give you an idea." or "I just found out about this event."

Don't argue with constructive criticism The people looking at your work know what they are talking about. They may all have different opinions, but that is valid considering that people come from different backgrounds and that visual art is very subjective. You may not agree with someone, and that is ok, but don't tell them that they are wrong.

Want to get ready for a portfolio review? Contact me to learn how we can fine tune your portfolio, create a great promo and get the most out of the time and money you're investing.

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)
New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)
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New Orleans Photo Alliance's PhotoNOLA portfolio review session at the International House Hotel conference facility. Photo by George Long, used with permission.

Vivian Johnson Website and Interiors Booklet

I recently wrapped up working with Oakland-based architecture and lifestyle photographer Vivian Johnson. Interior photography is Vivian’s specialty, and she brings a warm, cozy vibe to every project. She’s also great at incorporating people (designers, families, artists, etc) in her shoots. Her freshly-updated website showcases this work along with her destination storytelling.

In order to share her work with designers, architects and interior goods companies, we created a beautifully-printed booklet, along with a coordinated email promo and graphics for sharing on social.

You can see more of Vivian’s work at www.vivianjohnson.com.

Tosca Radigonda Website and Marketing Promo

I recently had the pleasure of working with commercial lifestyle photographer Tosca Radigonda on her new website portfolio. The website, built on the PhotoFolio platform (photofolio.io) features a stunning collection of children's lifestyle work, as well as dreamy and ethereal travel imagery.

Tosca and I also worked together to create a gorgeous, 16-page print promotion which was sent to advertising and editorial creatives, along with a coordinated email promo.

You can see more of Tosca’s work at toscaradigonda.com

Austin City Limits Festival

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Being an on-site photo editor for large events is one of the best things about my job! Working with the photographers, PR folks, and social media team in a fast-paced environment is always an inspiring way to spend a work day.

ACL Fest is a special level of high energy, since your office is in the middle of the largest music festival in Texas!

Together with fellow editors Alyssa Coppelman and Molly Winters, we reviewed tens of thousands of photos, selecting, editing, and distributing images in as close to real time as possible.

We curated galleries of the best images from the weekend, highlighting marketing activations, crowd shots, aerials, and of course, EPIC stage shots of the bands performing.

The unsung heroes of the production were the runners, who literally ran -- to and from golf carts -- to shuttle cards from the photographers in the photo pit to the A/V trailer.

The photographers were Callie Richmond, Cambria Harkey, Greg Noire, Nick Simonite, and Reagan Hackleman.

Here are a few of my favorite images!

Jason Elias Promo

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I worked with photographer Jason Elias to create a postcard promo book of his work to send out to potential clients. Jason is a California-based photographer and director who’s work focuses on portraits, travel and lifestyle. He regularly works with clients like Discovery Channel, Animal Planet, USA Network, Delta Airlines, and HBO.

More of Jason’s work can be seen here.

Jason Elias Postcard Flipbook Featured on aPhotoEditor.com

I recently wrapped up some marketing work with LA-based Jason Elias. He chose to do a postcard flipbook with Paperchase, and we wanted the edit to take the viewer on a journey through his work. From the "hero" images to the more quiet moments, the piece captures the dynamic, fun and sometimes intense work that Jason does for clients like Discovery Channel, Showtime, and others.

Read the interview with Jason at http://aphotoeditor.com/2017/12/11/the-daily-promo-jason-elias/

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...the edit was done by a great editor based in Texas, Jasmine DeFoore – https://www.jasminedefoore.com/. I really like Jasmine’s take on things and she always helps me see my work with fresh eyes. Once she knew I was going to do the postcard book, she also had the great idea of having an animated GIF in flipbook form on the back. So I found a great animator in DC named Travis Pietsch to build me one – https://www.travispietsch.com/. I kind of had an idea and he helped craft it and make it. Once I had it on there I realized that as much as you try to stand out in some way, there is also something to just having fun and enjoying being creative for the sake of being creative, and that’s why I loved the flip book so much.
— Jason Elias on aphotoeditor.com

Portfolio Reviews By Month

Portfolio Review at Texas Photo Roundup. Photo by Nick Cabrera, used with permission.

Portfolio Review at Texas Photo Roundup. Photo by Nick Cabrera, used with permission.

Updated October 2017

Thinking about attending a portfolio review event? Here is a list of review opportunities in the United States, organized by month.

When choosing which reviews to attend, keep in mind that some are geared more toward fine art photography and others are more commercial and editorial. Research the reviewers who will be in attendance to see if they are a good fit for the kind of work you do. Looking for tips on how to prepare for a review? Check out my Portfolio Review Do's and Don'ts

 

 


March

FotoFest Houston: International Biennial of Photography and Photo-related Art with portfolio reviews.

MOPLA Portfolio Reviews: A juried, annual portfolio review. Fresh Look pairs photographers with top photography experts in their respective fields for an in-depth conversation that provides professional feedback and critique in a casual, relaxed environment.

Photo Alliance held at the San Francisco Art Institute, produced in cooperation with Lens Culture

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

April

Photolucida Portfolio Review: Photographers at the mid-career level register for one-on-one meetings with the reviewers of their choice. Each review session lasts for 20 minutes and we limit the number of participants to assure that everyone receives 4 or 5 reviews per day for four days. It's a great way to network. Numerous photographers have walked away with opportunities to exhibit, publish and sell their work after attending the Portfolio Reviews.

Palm Springs Festival Portfolio Review: As part of Palm Springs Photo Festival, Over 1,000 Portfolio Reviews with industry professionals will be offered during the week. Prices start at $250 for 5 reviews.

October

NYC Fotoworks: Bi-annual portfolio review where photographers can have 1-on-1 meetings w/ industry professionals.

PhotoPlus Expo: Designed exclusively for emerging and professional photographers, this is a great opportunity to meet and present your work for critique and receive the advice of the industry's top professionals. Takes place at the Javits during Photo Plus Expo. 

Filter Festival Portfolio Reviews: Participants sign up for twenty-minute face-to-face reviews and receive candid advice about their work, as well as information on getting their photographs exhibited and published.

Atlanta Celebrates Photography Portfolio Reviews: the ACP Portfolio Review and Walk offers artists the opportunity to meet with highly respected curators, dealers, editors, and agency representatives from across the United States and beyond. The Portfolio Walk (following the review sessions) gives participating photographers the opportunity to present their work to the general public at an evening reception, open to all. On hold for 2017 with new format to come in 2018.

American Society of Media Photographers: Annual portfolio review in New York for commercial photographers that is free for members.

CENTER's Review Santa Fe: The three-day, annual event offers participants a minimum of nine portfolio reviews, inclusion in the Review Santa Fe 100 online resource, a reception at the New Mexico Museum of Art, and a reception at Photo-eye Books and Prints.

November

Medium Festival of Photography, Eye to Eye portfolio reviews: Eye to Eye portfolio reviews offer an opportunity for photographers to receive exposure and feedback about their work from influential gallery directors, curators, and industry professionals. Takes place in San Diego.

December

PhotoNOLA Portfolio Reviews: Annual event that coincides with PhotoNola. Offers twenty-minute face-to-face meetings with gallery owners, editors, publishers and museum curators from throughout the U.S.

Year-round opportunities

Portfolio Reviews at The Center for Photography at Woodstock: As a benefit of membership, CPW staff are available for in- person portfolio reviews. Intended to provide constructive feedback, portfolio reviews are a great way to receive professional advice and guidance. They also feature portfolio reviews by Skype!

American Society of Media Photographers (ASMP) and American Photographic Artists (APA) members might have local portfolio review offerings depending on your chapter. Furthermore, both ASMP and APA often provide discounts for members that attend portfolio reviews.

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long http://GeorgeLong.com (used with permission)

Are there great portfolio review events that I am missing? Contact me and I'll add them.

Ten-X Commercial Photo and Video Production

Director of Photography responsible for managing in-house team of photo and video editors, as well as 350+ professional architectural and interiors photographers, videographers and VR/360 content creators. 

 

Partnered with careers team to produce a custom image library for use on redesigned careers and HR pages. Shoots took place in three location, using real employees as talent. 

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Lauren Edith Andersen Website

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Lauren and I recently completed updating her website: http://laurenedith.com/. We reworked her galleries to emphasize her mix of interiors and spaces, with a focus on California and it's indoor/outdoor lifestyle. I love the way it came out, and now have some serious wanderlust for a trip to Northern California.

Check out the beautiful photos of the factory where handmade wallpaper is crafted (in the Work, Shop gallery). Stunning!

Texas Photo Roundup

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It's been three years (!) since the last Texas Photo Roundup, an event that I co-produced for four years with the talented, hard-working photographers Kimberly Davis and Matthew Mahon. Would I ever do it again? Well, I'm not sure. It's a TON of work but also incredibly satisfying work. Bringing together art buyers, photo editors and photographers from around the country was an amazing experience that reminded me of why I love the photo community.

Over the four years we produced a wide variety of events, including workshops, portfolio reviews, lectures, gallery talks and silent auctions.

Photographers who spoke or taught included:

Dan Winters
Chris Buck
Wyatt McSpadden
Stephanie Rausser
Andy Anderson
Randal Ford
Larry Fink

Portfolio Reviewers included esteemed professionals from a wide range of ad agencies, magazines, and museums, including:

AFAR
BBDO
Bloomberg
Charles Schwab
emdash
Esquire
Food Network
Garden & Gun
GSD&M
Harry Ransom Center
Integer
McGarrah Jessee
The New Yorker
The New York Times Magazine
Ogilvy
Olson
Pace Communications
Razorfish
Southern Living
Texas Monthly
Wired and more...!

Check out some of the photos and videos from the events.

Photos by David Weaver and Dennis Burnett. Videos by Dennis Burnett and Stephanie Rausser.