Photo Therapy Worksheet

This worksheet is to help you reflect on your photography business, including its strengths, weaknesses, and goals.

I use this worksheet with every new photographer I collaborate with as a way of identifying target markets, dream clients, and gaps in the work. This is especially helpful before embarking on a website update, print portfolio, or any marketing efforts.

I find it helpful to update this information on a yearly basis. It's good to reassess things, as well as to have an archive of goals. It's interesting to look back years later and see how your goals have changed.

If you have any questions, or are interested in 1-on-1 coaching help, please contact me!

Dell Technologies, Winter 2019

New work for Dell Technologies’ magazine, “Realize”. The theme of the issue was optimism, which is something I need a daily dose of. Sometimes when you look at the headlines and all the terrible things happening around the world, it’s hard to remember that there are really smart, creative people solving big problems.

A few highlights:

For a story on how emerging technologies are helping solve the planet’s plastic problem, we chose this intense image of people rowing through a river of plastic by Dimitar Dilkoff of @AFP / @theblindkolcho. Lettering by @joelholland_studio

Tony Luong made a beautiful portrait of Dell’s Chief Responsibility Office, Christine Fraser, in Boston.

Photo by @_tonyluong
Lettering by @joelholland_studio
Art direction by @alison_wilkes

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Environmental Portrait Production for Dell

Natasha Lee

I had the pleasure of collaborating with Santa Monica-based luxury travel, food, and hospitality photographer Natasha Lee.

Our main goal for her site was to create an overview page that showcased a mix of interiors, details, food, portraits, and destinations. I love how it came out!

Select clients of Natasha’s include Apple, Food & Wine Magazine, Airbnb, Ritz Carlton Magazine, Tahiti Tourism, Geico, and Coffee Bean & Tea Leaf, among others.

See her work at bynatasha.net.

Natasha Lee's new portfolio overview


Eric Pohl Portfolio

Central Texas-based food, hospitality, and lifestyle photographer Eric Pohl and I teamed up to create a new print portfolio. He chose Artifact Uprising’s layflat book for his high-end paper and cover materials. We opted for a mix of multiple images, double page spreads, and single images to showcase his narrative approach to brand and editorial storytelling.

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Eric Pohl Sotol Promo

Eric Pohl and I teamed up to create new marketing materials to kick off the fall season. He recently created a body of work for Desert Door, America’s only sotol distillery. I loved the work and thought it would make a great promo piece. This tri-fold card showcases a great mix of portraits, documentary images, cocktails, and details.

Eric is based in the Austin, Texas area and specializes in travel, hospitality, and food. See more of his work at epohl.com.

United x AFAR • Branded Content

Recent work for AFAR and United Airlines. After sourcing images for around 100 cities that United flies to, I had a serious case of wanderlust! This was a fun project, combing my love for photography with my almost-equal love for spreadsheets and project management.

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Kari Medig

I’m so happy to share images from a recent website update I did for @kari_medig. Kari and I have worked together a few times over the years, long enough to have seen many a website trend come and go. But what never goes out of style is connecting with people and places in a true, meaningful way. It was a joy to create a fresh new look for Kari. Check it out at karimedigphoto.com

Kari is based in Vancouver BC and gets to travel the world making beautiful images. Lucky guy!

Here are a few of my favorite images from the new galleries:

Dell Technologies Magazine

New work for Dell and their executive journal, Realize. We commissioned Noah Berger to document work being by @draperlab, @chicostate, and @calfire to use satellite imagery and data to help predict wildfire behavior.

We also got to use some of Noah’s excellent work from the #paradisefire. @noah3929 .

I also commissioned Bob O’Connor to photograph Dell Technologies CTO John Roese.

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Matt Rainwaters

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I wanted to share a new website portfolio edit I just wrapped up with Matt Rainwaters. This was a really fun project because Matt was looking to weave together bodies of work with different styles and themes. He wanted a free-flowing edit and I think we landed on something pretty beautiful.

It’s a bit stream of consciousness. You get to meander through bodies of work, interspersed with textures and unrelated moments. I’m very happy with it and hope you’ll check it out here.

Editorial Workshop

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I'm so excited to be teaching this editorial workshop, along with the amazing Leslie Baldwin!

This is an updated version of a popular workshop I taught in Dallas, and will be a great experience for any photographer (aspiring or professional) who is looking to deepen their approach to destination and travel storytelling.

You’ll shoot and edit for two days in a welcoming, constructive group environment. We'll be taking full advantage of many of the wonderful things Austin has to offer, with a shot list comprised of restaurants, shops, and activities around town.

REGISTRATION IS OPEN --> http://www.ilovetexasphoto.com/shop/editorial-workshop/

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You will leave this class with:

✅ First-hand knowledge of what an editorial photo editor is looking for in feature story photography

✅ Strategies for handling a feature story assignment, from logistics to building a rapport with subjects

✅ A concise edit of new images that you can add to your own portfolio, build a promo out of or share on your social media accounts

✅ Real-world examples of marketing efforts that get the attention of magazine editors and art buyers

✅ An annual marketing checklist, with suggestions for when to do social, email and print promotions

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Class size is limited to 12 to ensure maximum awesomeness and opportunities for high fives!

Diversity in Photography - Resources

Originally published September 2016. Updated June 2020.

As discussions around representation, diversity, and equality in media become more frequent, new resources are available to help creatives find, hire and publish photography by marginalized communities of artists and storytellers.

This list features organizations dedicated to increasing the presence of underrepresented groups in the media. Please contact me if you have corrections or suggestions for additional links.

Creative Directories & Agencies

Authority Collective
"The Authority Collective is a group of womxn, femmes, trans, non-binary and gender non-conforming people of color reclaiming their authority in the photography, film and VR/AR industries.”

Diversify Photo
Another fantastic database of artists around the world. “Diversify was born out of a recognition that calling for more diversity in the photo industry is not enough. To diversify photo, we need to equip Art Buyers, Creative Directors, and Photo Directors with resources to discover photographers of color available for assignments and commissions.”

Firecracker
Firecracker was established in 2011 by Fiona Rogers to promote women working in photography, through a variety of online features, networking opportunities and public events. Now in its 10th year, Firecracker continues to champion the work of female, female identifying and non binary photographers internationally through its online platform, annual grant, social media channels and event program. Rogers was previously Chief Operating Officer of Magnum Photos.

Hire Black Female Creatives
A list of Black female photographers, graphic designers, art directors, hair/makeup, and other creatives available for projects.

Women Photograph
Excellent resource for finding female-identifying and non-binary photographers around the world. Founded by Daniella Zalcman.

African Photojournalism Database
African Photojournalism Database is a directory of emerging and professional African news photographers, photojournalists and documentary photographers reporting on cultural, economic, environmental, political and social issues on the continent, as well as sports, nature, and stories of everyday life. There are over 400 photographers currently listed on the database, including over 180 professional photographers.

GirlGaze
"Girlgaze, initially created as an Instagram hashtag highlighting the female perspective, is an online jobs marketplace and creative agency that connects companies and brands with a global community of diverse and inclusive female-identifying creatives to generate award winning content.”

Women in Photography
Women in Photography is a platform for any female Photographer or photo interest. The aim is to give female artists a platform to show their work, inspire and encourage on their journey as a photographer.

Rueda Photos
A collective focusing on “themes with social context, referring to the territory, the gender issues and the current affairs that are specific to it”.

F Collective
"An initiative that asks brands + their agencies to pledge to present a female photographer option on each job, with a goal of increasing gender diversity in advertising photography.”

Free the Bid
FREE THE BID is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.

We, Women
"Through a radical transformation of image-making—with the goal of contributing to lasting change—We, Women believes we can revolutionize how we see our world and ultimately, ourselves.” Offers grants and other opportunities.

Natives Photograph
"Natives Photograph is a space to elevate the work of Indigenous visual journalists and bring balance to the way we tell stories about Indigenous people and spaces. Our mission is to support the media industry in hiring more Indigenous photographers to tell the stories of their communities and to reflect on how we tell these stories. “

Native
"We connect emerging journalists, documentary makers and visual storytellers from underrepresented regions and communities with major publications and introduce them to a global audience."

Majority World
Massive list of photographers from Asia, Africa, Latin America and the Middle East. Hard to search by destination, suggest contacting with specific needs. “We specialise in sourcing high quality images from these diverse continents, which provide unique insights into local cultures, environments and development issues.”

The Luupe
"A community of women photographers creating custom content for leading brands. We believe authenticity in advertising shouldn’t be hard to achieve. So we’re making it easier and more affordable to get a steady stream of stunning, diverse content - created specifically for you.”

Women Who Draw
Illustration is not my main area of focus, but as a photo editor, I am sometimes asked to make illustrator recommendations. I love this database for the filtering capabilities (location, race, illustration style, etc).

Stock photo archives


CreateHER Stock
“A grassroots resource and digital space for stock imagery that can be used for lifestyle, business, and everyday content creation for bloggers, creatives, and online influencers.”

Nappy
“Beautiful photos of Black and Brown people, for free. For commercial and personal use.” Similar model to Unsplash, which I’m not really a fan of because I don’t believe you can make a living off exposure. But if you are using free sources like Unsplash, Nappy fills a void that is needed in the industry.

Gender Spectrum Collection
"The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives.”

TONL
“Culturally diverse stock photos that represent the true world we live in. Creating an inclusive culture takes both commitment and action. A diverse mix of voices leads to better discussions for everyone.” Founded by Joshua Kissi.

Offset
Not specifically a stock archive showcasing the work of underrepresented communities, however, they do make an effort to feature more diverse and representational photography.

Production Resources

3% Movement

New Pandemics
Casting and management agency dedicated to increasing LGBTQ+ visibility.

Personal Project Edit for Elijah Hurwitz

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For photographer Elijah Hurwitz, we worked together to edit two of his personal projects so that he could pitch them to various publications. They went on to be published in National Geographic and Vice.

The first story, for National Geographic, is a collection of broad visual reportage from the NK border in China focused on daily life and trade in the wake of UN sanctions and nuclear tensions. You can read more about that article here, and see Elijah’s album on the topic here.

The second story, published in Vice, is a deep dive into a surprising and passionate community of swimmers in unlikely waters: the river between North Korea and China. You can read more on the Vice website here, and see more from Elijah’s series here.


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Magazine-style Promo for Eric Pohl

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Recently, Eric Pohl and I worked together to create a promo of his work. Eric’s photography primarily focuses on Texas culture, food and places. He also covers travel, landscapes, scenic backroads and the nostalgic and historic side of small towns. His photography has been featured in publications like Austin Monthly, Texas Highways, Texas Parks & Wildlife, and The Local Palate.

More of Eric’s work can be seen here.